Certified MADE SAFE™

The MADE SAFE® (Made with Safe Ingredients) seal means that a product is literally made with safe ingredients not known or suspected to harm human health or ecosystems. It’s the only nontoxic certification to apply to a wide variety of products we use every day. For the first time, you know which products are safe to use on your body, with your families, and in your homes.

“Christian Dior once said, “Happiness is the secret to all beauty. There is no beauty without happiness.” That notion of “beauty happiness” is integral to LOLI. In those moments you allow yourself the time to blend beauty, you’re creating a ritual for self-care, which in turn leads to beauty happiness. Thus, our dream for LOLI is to be your recipe for beauty happiness.”

– Tina Hedges Founder, CEO

Every MADE SAFE certified product is thoroughly screened and 100% of registered ingredients are vetted by scientists and/or researchers to ensure they’re made without known behavioral toxins, carcinogens, developmental toxins, endocrine disruptors, synthetic flame retardants, heavy metals, neurotoxins, high risk pesticides, reproductive toxins, toxic solvents, or harmful VOCs. MADE SAFE additionally screens ingredients for bioaccumulation, environmental persistence, general ecosystem harm, as well as for toxicity to aquatic and terrestrial life. When there is doubt they exercise the precautionary principle, erring on the side of caution. The MADE SAFE approach flips the current regulatory model of ‘innocent until proven guilty’ on its head. This 360-degree ecosystem assessment makes MADE SAFE the most rigorous standard in existence.