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Pure

Purity is powerful.

Our products are 100% clean and green. Never diluted or polluted. Made with exotic superfood ingredients. Ethically cultivated and lovingly sourced.

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Potent

Superfood beauty. Beyond pure.

Our products are made with living organic loving ingredients and nothing else. Food grade and earth friendly. Now that’s beautiful.

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Personalized

Take beauty into your own hands.

This moment is unique. So are you. Start blending now for personalized, powerful results and experience beauty.

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How it Works

Blending your own beauty is pure and simple:

1

Choose a BASE

Start with a multitasking BASE to cleanse, hydrate or treat skin, body or hair.

2

Customize with a MIX-IN

Make it yours with one, two or three MIX-INs for pure and powerful results.

3

Stir to BIY

It’s your choice when and where. Blend It Yourself anytime to make it yours.

Our Purity Promise

Equal parts easy, ethical and empowering. Earth-friendly. People-free. Experience mindfully-made beauty.

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Living  Organic  Loving  Ingredients 

We search the globe, gather and blend up only the best raw superfood ingredients upcycled by fair trade farms or wild harvested by local purveyors. Our products are minimally processed, never diluted or polluted, and deliver potent results.

We don’t have to give you a long list of what’s not in our products since we only use organic, non-GMO and raw or upcycled, food-grade ingredients. Everything is ethically cultivated and mindfully made.

The loving details are important to us—like packaging in certified compostable pouches or working with Made In A Free World to help stop people trafficking. Mindfulness is more than a manifesto, it’s what we live by.

We eliminate what you don’t need, like 95 percent water, fillers, synthetics and chemicals. Just pure, potent, superfood ingredients for powerful results. Our ingredients are ethically sourced, hand gathered and carefully measured. We send you only what you need to mix, match and make your own beauty.

We Care

Sustainable Food Grade Vegan Locally Grown Non-GMO No Nasties Organic People-Free
Our raw, superfood ingredients are ethically cultivated by fair trade farms or wild harvested by local purveyors. We use certified compostable and recyclable packaging.
Just pure, potent superfood ingredients—minimally processed and mindfully upcycled from around the globe—are what we use for powerful results. No fillers, synthetics and chemicals. Never diluted with 95 percent water.
Our ingredients are not tested on animals and neither are our products. If we use honey or beeswax we let you know.
Impact is important to us. Sometimes it's smarter to support small, local farmers or suppliers who cultivate using organic or wild harvested, pesticide-free practices. They just might not have all the fancy certificates.
We’re not fans of anything “seed to synthetic." Nature knows best, so we look for NON-GMO, unrefined and minimally processed ingredients.
We don’t have to give you a long list of what’s not in our products since we only use organic, locally-grown, non-GMO, raw or upcycled food-grade ingredients, ethically cultivated and mindfully made.  
Our ingredients are certified organic or organically cultivated. We’re also a member of the Organic Trade Association and working to define standards for natural beauty.
We’re committed to the stopping of people trafficking. We’re proud to be the first and only beauty company to be a member of Made In A Free World. We don't believe anyone should build their happiness on top of someone else's unhappiness.

People-Free

We’re committed to the stopping of people trafficking. We’re proud to be the first and only beauty company to be a member of Made In A Free World. We don't believe anyone should build their happiness on top of someone else's unhappiness.

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Earth Friendly

Our ingredients and products are earth friendly and kind to all creatures. From our certified compostable bags and reusable glass jars to our commitment to the stopping of people trafficking, ethical is just how we do things.

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