Interest Based Ads
What is Interest Based Advertising?
We may ourselves, or with third party vendors, use non-personally identifying information in connection with our own or vendor information to deliver targeted advertising to you when you visit other websites or our Website. Cookies, clickstream data, and other similar technologies described below may be used in this process. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called “behavioral advertising,” is based on anonymous information and not on any personally identifiable information. As a result, we and our vendor know your interests, but do not personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below under “What are your opt-out rights?”
What are cookies?
We may use information obtained from cookies or similar technology (such as clear gifs, web beacons, tags, etc.) for the purpose of facilitating and enhancing your communication and interaction with the Website. Cookies are text files containing small amounts of information which we download onto your computer or device when you visit our Website.
- Help remember and process the items in the shopping cart;
- Understand and save user's preferences for future visits;
- Keep track of advertisements;
- Manage and analyze Website usage;
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.
They are activated each time you visit the website that created that particular cookie.
How can you delete cookies? If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website or some of its functionality may be affected. Cookies and similar items are not used by us to automatically retrieve personally identifiable information from your device without your knowledge.
Cross Device Matching: We use non-personally identifying information to facilitate cross device association. We or our third party vendors analyze device activity data using a mathematical tool known as a “probabilistic algorithm” to determine if you have interacted with content across multiple devices and to match such devices. In connection with this analysis, we may rely on non personally identifying information (including demographic, geographic and interest-based data) from third parties such as data vendors, pursuant to their own privacy policies or we may use the non personally identifying information we collect in conjunction with such third party data. Such data may be supplemented with deterministic data, such as obfuscated email addresses, an advertiser, or from other third parties. Based on this data, we may then display targeted advertisements across devices that we believe are associated and may provide other services to our advertisers such as tools, analyses, data and insights to see how their website or mobile applications are used and to further enable the display of targeted advertisements to you, including across your devices. For further instructions on restricting our use of certain cross-device data, please see “Opt-Out”,” below.
What are your opt-out rights?
As noted above, you may opt-out of or restrict the placement of cookies on your device or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on many mobile devices. However, on many mobile devices users may opt out of certain mobile ads via their device settings.
Interest-based advertising opt-out: We may ourselves or with third parties, use non- personally identifying information to deliver interest based advertisements to you based upon your online activities and other information. The online advertising industry provides a service through which you may opt-out of receiving interest based advertising from certain third party providers that participate in self-regulatory programs. You can opt-out of targeted advertising from certain providers at www.aboutads.info/consumers.
Even if you opt out, note that you will continue to see generic advertising that is not tailored to your interests and activities. Whether you use our opt-out or an online industry opt-out, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your desktop browser, that opt-out will not be effective on your mobile device. You must separately opt-out on each device.
Do Not Track
Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.